brand

英 [brænd]

美 [brænd]

n.  品牌; 类型; 烙印(尤指农场牲畜身上表示所属的印记)
v.  (尤指不公正地)丑化(某人)，败坏(某人)名声; 给(牲畜)打烙印

复数：brands　过去分词：branded　现在分词：branding　过去式：branded　第三人称单数：brands　

高考CET4CET6考研IELTSGRETEM8BEC

Oxford 3000 / Collins.3 / BNC.3387 / COCA.2570

同义词辨析

trademarkbrand【导航词义：标志，品牌】

牛津词典

noun

• 品牌
  a type of product made by a particular company
  1. Which brand of toothpaste do you use?
     你用什么牌子的牙膏？
  2. You pay less for the supermarket's own brand .
     超市自己品牌的东西要便宜些。
  3. You pay less for the store brand .
     商店品牌的东西要便宜些。
  4. brand loyalty (= the tendency of customers to continue buying the same brand)
     品牌忠诚（顾客购买同一牌子商品的倾向）
  5. Champagne houses owe their success to brand image .
     香槟公司的成功在于他们的品牌形象。
  6. the leading brand of detergent
     一流品牌的洗涤剂
• 类型
  a particular type or kind of sth
  1. an unorthodox brand of humour
     别具一格的幽默
• 烙印（尤指农场牲畜身上表示所属的印记）
  a mark made with a piece of hot metal, especially on farm animals to show who owns them

verb

• （尤指不公正地）丑化（某人），败坏（某人）名声
  to describe sb as being sth bad or unpleasant, especially unfairly
  1. They were branded as liars and cheats.
     他们被说成是说谎者和骗子。
  2. The newspapers branded her a hypocrite.
     报章指她是伪君子。
• 给（牲畜）打烙印
  to mark an animal with a brand n.(3) to show who owns it

柯林斯词典

• N-COUNT 牌子；品牌
  Abrandof a product is the version of it that is made by one particular manufacturer.
  1. Winston is a brand of cigarette...
     “温斯顿”是一个香烟品牌。
  2. I bought one of the leading brands.
     我买了几个畅销品牌中的一种。
  3. ...a supermarket's own brand.
     一家超级市场的自有品牌
• N-COUNT （思维或行为等的）一种，一类
  Abrand ofsomething such as a way of thinking or behaving is a particular kind of it.
  1. The British brand of socialism was more interested in reform than revolution.
     英国式的社会主义更加注重改革，而不是革命。
• VERB 加污名于；谴责
  If someoneis brandedas something bad, people think they are that thing.
  1. I was instantly branded as a rebel...
     转眼间我被诬蔑为叛徒。
  2. The company has been branded racist by some of its own staff...
     一些内部员工谴责这家公司具有种族主义倾向。
  3. The US administration recently branded him a war criminal.
     美国当局最近认定他为战犯。
• VERB 在（动物）身上打烙印
  When youbrandan animal, you put a permanent mark on its skin in order to show who it belongs to, usually by burning a mark onto its skin.
  1. The owner couldn't be bothered to brand the cattle.
     主人懒得给牛打烙印。
  2. Brandis also a noun.
     
  3. A brand was a mark of ownership burned into the hide of an animal with a hot iron.
     烙印是一种用烙铁烫印在牲畜毛皮上以标志其归属的印记。
• （打在动物身上的）烙印
  Abrandis a permanent mark on the skin of an animal, which shows who it belongs to.

Thebrandof a product such as jeans, tea, or soap is its name, which can also be the name of the company that makes or sells it. Themakeof a car or electrical appliance such as a radio or washing machine is the name of the company that produces it. If you talk about whattypeof product or service you want, you are talking about its quality and what features it should have. You can also talk abouttypesof people or of abstract things. ...which type of pram to choose. ...a new type of bank account. ...looking for a certain type of actor. Amodelof car or of some other devices is a name that is given to a particulartype, for example, Ford Escort or Nissan Micra. Note thattypecan also be used informally to mean eithermakeormodel. For example, if someone asks whattypeof car you have got, you could reply 'an estate', 'a Ford', or perhaps 'an Escort'.
brand可以用来表示牛仔裤、茶或肥皂之类产品的品牌，也可以表示制造或销售这些产品的企业的名称。make用来表示生产汽车或收音机、洗衣机之类电器的制造商的名称。type指具有某种质量或特色的某类产品或服务，也可以指不同类型的人或抽象事物：which type of pram to choose（选择哪种型号的婴儿车），a new type of bank account（一种新型银行账户），looking for a certain type of actor（寻找某一类型的演员）。model表示汽车等装置设备的type（特定型号），例如Ford Escort（福特护卫者）或Nissan Micra（尼桑米克拉）。注意，也可用type表示make或model，不过这是非正式的表述方式。例如，某人如果问what type of car you have got（你买的是什么车）, 可以回答an estate（旅行车）, a Ford（福特）或an Escort（护卫者）。

双语例句

• Both GM and Ford believe they need classier brand names to sell upmarket cars.
  通用汽车公司和福特公司都认为它们需要用更有气派的品牌名称销售高档车。
• We have the best brand of wines and spirits.
  我们有各种名牌葡萄酒和烈性酒。
• Our favourite by a long way was the supermarkets 'own brand.
  我们的最爱绝对是超市的自产品牌。
• Drugs can be sold under different brand names throughout the EU
  药品可以用不同的商标在欧盟各国出售。
• It would be uneconomical to send a brand new tape
  寄一盘新磁带过去不合算。
• Winston is a brand of cigarette
  “温斯顿”是一个香烟品牌。
• The British brand of socialism was more interested in reform than revolution.
  英国式的社会主义更加注重改革，而不是革命。
• Advertising agencies are losing their once-powerful grip on brand marketing.
  广告代理公司正逐渐丧失曾经对品牌营销的有力控制。
• Few products have brand images anywhere near as strong as Levi's.
  没有多少产品能拥有像“李维斯”那么深入人心的品牌形象。
• The owner couldn't be bothered to brand the cattle.
  主人懒得给牛打烙印。